Photo: Courtesy of DIFFANEW YORK–In November, in conjunction with the annual showcase unveiling of Bloomingdale’s flagship store on 59th Street in New York City, the Design Industries Foundation Fighting AIDS (DIFFA) unveiled its âHolidays by Designâ display and auction. On the fourth floor of the department store, shoppers can find 12 table vignettes from interior designers, including Nate Berkus, Rockwell Group, Drake / Anderson, Karim Rashid, Ghislaine ViÃ±as, Daun Curry, Stephanie Goto, Elaine Griffin, Lizzie Tisch x LTD by Robert Verdi, Hariri & Hariri Architecture, Dufner Heighes and Kim Seybert.
On display until December 12, each table features luxury products from Bloomingdale brands such as Baccarat, Bernardaud, Juliska, L’Objet, Royal Copenhagen, Waterford and Wedgwood.
Similar to the non-profit organization’s other franchises, such as Dining by Design and Picnic by Design, the first edition of Holidays by Design features one-of-a-kind festive table landscapes, which are the subject of an offer. on CharityBuzz until December 9. Proceeds from the auction benefit DIFFA and aid in its mission to raise funds and educate those living with and affected by HIV / AIDS, homelessness, food shortage and mental health issues.
“Bloomingdale’s wanted to find a unique way to give back this holiday season, and what better way than to host a charity component in the store for their Holiday Give Happy initiative,” said Dawn Roberson, executive director of DIFFA.
“Bloomingdale’s Vice-president of integrated marketing and fashion management, Kevin Harter, was familiar with DIFFA’s Dining By Design event and approached me to pair DIFFA’s design talents with Bloomingdale’s house brands, âshe said, adding that each design features two to three lines. of Bloomingdale House which were donated by the Marks.
“By hosting the philanthropic initiative at Bloomingdale’s 59th Street flagship store, we are able to offer our shoppers a special vacation experience that contributes to an important cause and also serves as the inspiration for their vacation entertainment needs. “said Kelley Carter, Bloomingdale’s fashion house. director.
As for the logistics, the designers were not allowed to fix anything permanently to the floor or hang anything from the ceiling, nor were they allowed to exceed five feet in height during the installation. design of the centerpieces.
Discover the holiday-inspired table decorations below.