In an effort to help dealer inventory stand on the front line and store website, Rapid Recon announced two new features to give users of its repackaging communication and workflow software more flexibility, operational visibility and consumer engagement.
According to a press release released on Thursday, the improvements include a new summary and a customer-centric clickable option for Rapid Recon’s digital vehicle portfolio powered by iPacket, a provider of digital sales presentation solutions that enable dealers to convert more buyers in engaged and active sales. tracks.
Rapid Recon pointed out that the new summary can automatically deliver critical operating data for managers who need a high-level view of their dealership.
The Executive Summary is an automated email message containing information essential to improving used vehicle sales performance. This data includes dealership reconditioning time and average days in number of reconditioning performance, reconditioning costs per phase of reconditioning process, number of vehicles and more.
Additionally, the latest update to the Rapid Recon Digital Vehicle Portfolio (DVP) is an improved online description tool.
The company explained that this customer-centric option is intended for dealers who are enrolled in the Rapid Recon digital vehicle portfolio. Clicking on the feature can keep technician notes separate and invisible from buyers using the dealer’s online DVP sales, helping potential buyers have confidence in the integrity of the dealer’s used vehicle and building trust in the dealership. .
Rapid Recon went on to say that DVP can help dealerships convert more buyers into engaged and active leads. The tool can give online shoppers detailed, accurate, and clickable VIN-specific information about a dealer’s used vehicle inventory, including:
– Recon summary reports that inform buyers about the quality and integrity of dealership and dealership vehicles
– The original OEM MSRP window sticker
– New car brochure
– Certified second-hand or internal warranty documents
– Other value creation documentation
Rapid Recon added that other content provided by the digital vehicle portfolio includes the vehicle history report, warranty options and the dealership’s “Why Shop Here” marketing message.