65% of Americans love going to small business restaurants and cafes: here are our top nominees

Geber86/Getty Images

GOBankingRates recognizes the best small businesses across the country and gets the scoop from owners on what makes these businesses so special. We asked our readers to name their favorite local businesses and what made them unique, then reached out to the businesses to learn more behind the scenes of these unique places.

Here it is: Our 2022 Small Business Spotlight
See our list: 100 Most Influential Money Experts

Additionally, GOBankingRates recently conducted a survey of over 1,000 Americans to find out why they like to support small businesses versus big box establishments and the types of small businesses they support. We found that 65% of Americans frequent small business cafes and restaurants most often. In light of this idea, let’s take a look at some of our top nominations for cafes and restaurants.

Bonus offer: Open a new Citi Priority Account by 01/09/23 and earn up to $2,000 in bonus cash after completing the required activities.

Best Coffee Nominations

Top Restaurant Nominations

Why small business restaurants and cafes are so popular

Almost every street corner in a city has a quaint restaurant or cozy cafe. To answer the question of what makes these spots a constant destination for the community, we turn to the small business owners themselves.

The “Feel Good” atmosphere

“Coffee shops and cafes (or something similar) are ‘feel good’; people are happy to support independent cafes,” said Deepak Shulka, founder of Pearl Lemon Cafe, a London-based bubble coffee and tea cafe. “Also, with the increased prevalence of remote working, cafes and the cozy spaces they provide are becoming more relevant and appreciated by people.”

They make you slow down

Unlike fast food restaurants, people tend to experience local cafes and restaurants at a more leisurely pace. In our Small Business Spotlight, we featured Source of Coffee, a Willcox, Arizona-based cafe that showcases a slower vibe.

Bonus offer: Find a chequing account that fits your lifestyle. $100 bonus offer for new current account customers.

“(Source of Coffee) stands out from other fast food cafes in town because it has no drive-thru, but instead encourages visitors to sit down and play chess or read a book by the fire, said Benjamin Morgan and Dana and Debra Suorsa, owners of the family cafe.

Unique products and personal connection

Small businesses are able to meet the needs of their community in ways that chain stores cannot. For example, your neighborhood family hamburger restaurant may buy meat from local butchers and sell locally made marinades and sauces to other small businesses in the community. Or, your town cafe may have live music on Fridays and host local bands every week. These specialty items and experiences allow small businesses to continue to attract new customers and serve their community. They inspire people to move away from the convenience of a chain store and opt for a more personal experience.

Take our survey: Do you tip for service?

How to best support local cafes and restaurants in your community

The small businesses you love rely on great reviews, social media promotion, and word of mouth to stay in business and keep reaching new customers. Here are some of the best ways to show your support for local cafes and restaurants near you.

Leave a positive review

Be sure to leave a positive review on Yelp or Google for local spots you like. One or two negative reviews can put a small business at risk, so don’t skimp on a five-star review if you had a great experience. Also, add some photos next to the review to show what the business offers and build credibility.

Bonus offer: Bank of America $100 bonus offer for new online checking accounts. See the page for more details.

Promote the company on social networks

Small businesses don’t have the social media staff and budget that larger companies have. Liking, commenting and tagging the business on your Facebook and Instagram helps promote its content and helps it reach more users. If you post a photo of your morning latte from your favorite local coffee shop, don’t forget to tag the business so your followers can see where you bought it and also start engaging with the company’s social media. ‘company.

make known

If you like the small business you frequent, let people know what makes the business so special and why they should shop there.

Word of mouth marketing is probably more effective than you think. A recent study conducted by Forbes found that 64% of marketers said this type of marketing is the most effective form of attracting new consumers.

Think of it this way, if someone you trust told you that the corner store sold an amazing donut, you’d probably believe it and make it a priority to check it out. If you’re going to find out that your friend was right and the donut was delicious, maybe you tell two other people to try it, and so the cycle continues.

More from GOBankingRates

About the Author

Maddie Duley is a content intern for ConsumerTrack and writes about finance for GOBankingRates. She is currently pursuing a bachelor’s degree in communication and design from the University of California, Davis.

About Octavia A. Dorr

Check Also

Top 10 Online Shops in Kenya

As more and more people go digital, sellers are taking advantage of the opportunity to …