Creation of a mobile first design for your website
As more people search the web and interact with brands from portable devices, businesses need to create mobile experiences that support the entire customer journey, from product exploration when signing contracts and purchasing. An in-depth study of desktop versus mobile device usage by Perficient found that in 2020, 61% of website visits were from mobile devices in the United States. Overall the percentage was 68 percent. There is no shortage of information and examples that demonstrate that if you want to attract, engage and retain customers, you need to adopt a mobile-centric design.
“Mobile-first” refers to both design and strategy. It’s an approach to building your website, apps, and customer interactions that allows you to deliver the best possible customer experience on a smartphone or tablet.
Key elements of mobile first design include responsive layouts that adapt to the screen size of a customer’s device, responsive methods of organizing information, and tools that create a better experience for customers who shop, share your content on social platforms, sign contracts, or interact with your brand in some other way.
Why consumers love a mobile-centric approach
In today’s digital world, mobile-centric design is essential for the transactional aspects of your business, as well as your brand’s online presence as a whole. By designing your end-to-end customer journey with a mobile-focused strategy, you can gain an edge over your competitors who haven’t yet.
Mobile readiness can increase your reach as it can positively affect your social engagement and visibility in search results. A mobile-centric strategy can also increase conversion by making it easier for customers to interact with your business on the device they use most often, and it improves accessibility for people on larger screens that prefer larger text sizes and allow these users to easily access the same content.
By responding to the growing preference for mobile interaction, you can foster more direct communication and engagement with your potential customers – and ultimately retain your existing customers.
4 essential mobile-first design strategies
With mobile-centric design, businesses of all sizes can improve the user experience at every stage of the customer journey. With the right design tips, you can make a good impression and prepare for your future large-scale visits, social shares, online transactions, and e-signatures.
1. Review and update the on-screen appearance of your web properties
If you already have a website, apps, or web products, take an honest look. Are they performing well or could they serve you and your customers better? It’s not just a one-time practice – you need to be prepared to update your designs as mobile technology evolves. New applications, changing mobile design trends, and integration opportunities with digital service providers – such as social platforms, e-commerce systems, and e-signature solutions – can all impact longevity. of your design choices.
Consider how your content appears on several types of screens. While some of your customers may use cell phones to interact with your brand, others may use tablets, laptops, or other devices. You’ll want to make sure your digital assets are available regardless of screen size or type. You can do this by using different elements such as clickable buttons, built-in social sharing options, or signature spaces on documents large enough to make it easier to sign a contract.
2. Restructure web products for mobile devices and apps
Evaluate your web products, such as digital subscription offers, online tools, or interactive content, with the goal of improving the speed and efficiency of your users. If you’re a service company, think about how you allow clients to submit projects or request quotes. By using digital technology to securely capture electronic signatures – or wet signatures, if needed – on mobile devices, you can give your customers a more convenient end-to-end experience.
If your business processes include invoices or bills of sale, consider how you could design a digital document workflow that allows customers to seamlessly move between desktops and mobile devices. With the right tools, you can empower your customers to manage essential documents with electronic documents that can be easily downloaded to any device.
3. Update your mobile assistance practices
Communication is the key to great customer service. The good news is that there are plenty of opportunities to create mobile-friendly digital communication and support channels. For example, you can explore virtual assistance or chat tools that provide immediate and user-friendly customer support.
Additionally, your business may consider reinventing other aspects of your customer service, product awareness, or training processes, especially if you can unify your messaging, prioritize mobile, and ensure customers don’t get lost. ‘they go from live chat to a phone call. .
4. Collect feedback and test continuously
Make sure to analyze the performance of your new mobile-focused website and make any necessary improvements. Use data that shows how and when customers engage, or where they leave your site or “bounce” to a search result, to better understand the needs and wants of your potential customers. By analyzing behavior and soliciting feedback at every stage of the customer journey, you can learn more about how users and visitors engage with your business online – and how you can better serve them in the world. together.
Just as it’s important to monitor general trends in mobile design and device usage, it’s also important to go directly to your customers and ask them to share their experiences. You may not always be able to anticipate change, but you should be prepared to discover it and adjust your design and delivery of content to meet new needs.
Experience and expectations
Today’s customers expect a modern experience, which requires you to be mobile-friendly wherever your customers are. A 2021 Appnovation research report found that in the aftermath of the COVID-19 pandemic, consumers expected brands to become even more responsive, transparent and available, with last-minute updates on schedules, product information, etc. It is no longer enough for a brand to simply have a website. Customers now expect brands to be fully digital in the way they communicate and deliver services.
No matter the size of your business, you can meet these expectations with mobile-centric strategies that engage your customers wherever they are – and more often than not, that means interacting with them on their mobile phones.
Adobe Inc. published this content on November 19, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on November 19, 2021 02:03:10 PM UTC.