The American bakery-café chain is looking to provide a more complete customer experience, with its new store designed to respond more effectively to on-the-go interactions while maintaining its traditional French café atmosphere for in-store customers.
Ampex Brands Plans To Expand The Concept To The Bakery-Cafe Chain’s 121 U.S. Outlets In 2023 | Photo credit: Au Bon Pain
Au Bon Pain introduced a new, streamlined store design to provide increased efficiency for its key on-the-go customers.
Parent company Ampex Brands plans to expand the concept to the bakery-café chain’s 121 U.S. outlets in 2023.
As most of the company’s units are located in suburban, hospital or university settings, a new order post, a self-service bakery and a priority on the go have been set up. However, Au Bon Pain said expanded seating and greater visibility in the kitchen will also create a better in-store experience for consumers.
“Improving the appearance of our locations is key to our ‘Back to Bright’ campaign. We decided to pursue our promise to serve delicious food in a friendly, fast and clean environment and to create an exceptional customer experience. The Café of the Future visually represents our brand goal,” said Ericka Garza, President of Au Bon Pain.
Ampex Brands acquired Au Bon Pain from ABP Corporation, a subsidiary of Panera Bread, in July 2021 and pledged to “lead the bakery-coffee segment into the future”. The first Au Bon Pain store to open under new ownership is in New York’s Macy’s Queens Center, having launched in June 2022.
Founded in 2019, Ampex Brands operates more than 400 Yum Brands and 7-Eleven concept locations across the United States, including KFC, Taco Bell and Pizza Hut franchise stores.