Beatport has announced a unique partnership with Microsoft Surface to bring creators the latest technological developments in the brand of touchscreen devices.
The alliance will allow musicians using Beatport’s leading electronic music platform to leverage the tools of Surface’s innovative products and collaborate remotely in real time, wherever they are. The two power plants recently announced the launch of a dedicated campaign, called Originals2, which will begin with a series of educational events featuring world-renowned DJs.
“In a world where collaboration between music creators accelerates online, it is essential that technological hardware and software continue to innovate with frictionless experiences,” said Chris Beeby, director of integrated marketing and partnerships at Microsoft in a press release. “The new Surface Laptop Studio and Surface Pro 8, both with cutting-edge performance and PixelSense touchscreens, are the perfect creative tools for music production, allowing DJs and producers to work together in real time wherever you go.” be. “
The first taste of what Originals2 a to offer will take place on December 2 at the Art Basel summit in Miami Beach with the launch of ‘Party Mode’, a feature of the Beatport DJ app and optimized for Surface touchscreen interfaces.
According to a press release released to announce the partnership, Beatport LINK and Surface will connect two iconic electronic music artists, Jamie Jones and Loco Dice, to perform a remote collaborative DJ set. The first will shoot at Art Basel while the second will arrive from Berlin, finally making a historic set and the first of its kind on the Beatport DJ app.
âThe music industry has adapted incredibly in response to the pandemic, which inspired us to create the new DJ Party Mode feature on our popular Beatport DJ web application to allow musicians to collaborate on DJ sets,â wherever they are in the world. added Ed Hill, vice president of Beatport Media Group. âMicrosoft Surface has been a fantastic partner in optimizing the experience of DJs with their innovative hardware and software.â
In December 2021, Beatport and Microsoft Surface will launch an educational event called Originals2 Academy. The two-day affair will be hosted at âbest recording studiosâ in Miami and Berlin and feature select creators, who will be connected via Microsoft’s chat and video conferencing technology, Teams. Part of the event, powered by the new Microsoft Surface Laptop Studio and Surface Pro 8, will be broadcast live.
Learn more about the partnership here.