Ferrari is recognized as an exclusive manufacturer of sports cars and was until very recently one of the few brands that never produced a four-door vehicle.
However, automakers need to adapt to customer tastes, and with SUV sales surging, even the most ardent sports car brands need to keep up with the times to stay relevant. Ferrari is no exception.
Purosangue translates as pure blood or thoroughbred. While Ferrari markets it as “a genuine Ferrari four-door sports car”, no reference is made in the official version to the Purosangue being an SUV, crossover or any other type of utility vehicle.
Instead, the marque says the Purosangue is simply an extension of Ferrari’s DNA into a new vehicle that comfortably seats four adults, with no compromise in performance or dynamics.
This philosophy also underlies the placement of the front mid-engine (an engine mounted at the front of the car, but behind the front axle) of the Purosangue.
An archetype of traditional Ferrari GTs, including the Roma, Portofino and GTC4 Lusso and FF models, the Purosangue retains what Ferrari engineers claim is an ideal 49:51 front:rear weight distribution.
Exterior: a sculpture that combines softness and sharpness
The side profile is arguably the most distinctive feature of the Purosangue, especially compared to ultra-premium SUVs such as the Lamborghini Urus, Aston Martin DBX and Bentley Bentayga.
The best way to explain Ferrari’s approach is to draw two imaginary lines, one intersecting the Purosangue vertically just behind the front wheel arch, and the other intersecting the side profile horizontally just below the greenhouse.
Unlike more traditional SUVs, the Purosangue’s front mid-engine configuration allows for a twin-box design similar to the Ferrari Roma.
Positioning the engine behind the front axle allowed the designers to give the front of the bonnet a curved shape with a pronounced dip, and facilitates the separation of the “second box” by starting with the angled A-pillar and encapsulating the rest of the car.
Another factor enabling this two-body profile is the presence of rear-hinged doors, or “welcome doors” in Ferrari jargon.
This allows the rear door to be shorter without compromising the opening angle (and therefore entry and exit).
The second line has a clear division between soft and sharp surfaces. Ferrari describes this as dividing the design into “two separate and distinct levels: the more technical lower underbody and the gloriously sinuous and imposing upper.”
This is manifested by the lower part of the car’s body showing sharp creases, such as the upward kick around the lower side sill, and an almost parallel upward sloping line emanating from the side air duct and flowing into the back door.
Just below the greenhouse, Ferrari has shifted the cladding to a smoother, softer approach, as evidenced by the pronounced haunches which take inspiration from other models in the range, including the aforementioned Roma, as well as the 296 GTB. .
These also evoke memories of classic 1960s sports cars, while accentuating the pinched rear window and C-pillar.
Another key aspect of the design that provides a functional benefit is what Ferrari calls the “aerobridge”, or the system of ducts allowing air to flow from a vent above the headlights, through the front wheel arches and out of the duct located in front of the front door. .
Ferrari claims this reduces drag, but stylistically it works to draw the eye forward and lower the car’s silhouette.
Both the front and rear are heavily Roma-inspired and use a similar design language that results in a more practical and full-bodied silhouette. However, this goes beyond simply stretching the same front end to the dimensions of the Purosangue.
While the Roma features a body-coloured upper grille, the Purosangue replaces it with a body-coloured shell that sits above a wider, lower mesh front bumper, for what Ferrari considers a more aesthetically pleasing. “technical”.
Although the rear features a split taillight architecture similar to that of the Roma, the addition of a significantly larger lower rear diffuser and a stronger horizontal cutline above helps create a more broad and more muscular.
Interior: A double cockpit
While most automakers design SUVs to complement their sports cars, the interior is more family-oriented, with a more balanced approach that provides a spacious and airy feel for all occupants.
Ferrari has abandoned this convention and proceeded to create a unique ‘dual cockpit’ design which, while being as luxurious as its rivals, remains strongly driver-focused while looking after other passengers in a more individual way. .
The best proof of this is the almost symmetrical use of two covers in the dashboard, one containing the digital instrument cluster for the driver and the other containing the infotainment screen in front of the front passenger.
Unlike most other cars, there’s no central display – instead, a motorized control dial allows the driver and front passenger to control the HVAC (heating, ventilation and air conditioning) system and other settings.
This concept is repeated in the aft cabin. A strict four-seater, each rear occupant has their own individual, heavily bolstered rear seat, with a fixed leather rear console dividing them.