Swiss luxury watchmaker IWC said it has partnered with PoloLuxury, a Nigerian watch retailer, to unveil its products in the local market.
In a statement released in Lagos yesterday, the company said the partnership was aimed at bringing the Swiss watchmaker to a booming watch market in Nigeria.
With IWC’s entry into the market, watch collectors have access to the 154-year legacy of watchmaking innovation with products like the Portugieser, Pilot Watch and Da Vinci.
PoloLuxury is the official retailer of some of the most prestigious Swiss watch brands in the world, including Rolex, Cartier, Piaget, Chopard, Longines and IWC.
Polo said that with this track record, IWC has decided to bring its products closer to its Nigerian customers, the statement said.
IWC has a progressive vision with cutting-edge American technology and Swiss know-how.
Commenting on the partnership, Polo’s Executive Director, Ms. Jennifer Obayuwana, hailed IWC’s reinvention of women’s watches.
Also speaking on the durability of the watches, Ms. Obayuwana said, “IWC uses bronze in the manufacture of its products. For us watchmakers, this is an innovation because bronze is a material little used by watchmakers.
“The brand is also dynamic in its ability to meet the needs of its aviation fans with truly sporty, active and fast-paced lifestyles while also serving a distinctly conservative demographic,” she said.