How to Design a Trade Show Flyer that Stands Out, by MidAmerican Printing Systems

MidAmerican Printing Systems, the leader in printing, mailing and filmmaking company in chicago, published an article listing strategies on how to design an attention-grabbing trade show flyer. Recently revealed strategies can help make a company’s flyer stand out in an overcrowded trade show.

MidAmerican Printing Systems

The first strategy on how to design a trade show flyer that stands out is to be “colorific.“The term is self-explanatory, using colors to grab attention. Using an eye-catching color scheme that represents company branding is a great way to stand out in a sea of ​​the usual black, white, and neutral-colored stacks of paper. Using colors that contrast or complement the logo is a great method for businesses with colorful logos to stand out. On the other hand, using flyer colors to elicit feelings is also a great way to communicate the message, for example, using red flyers for celebratory or curiosity messages, yellow for uplifting messages and purple for announcing big news or creative outlets. Just make sure the color palette doesn’t overwhelm the senses and is used tastefully.

The next strategy on how to design a trade show flyer that stands out is to “Get graphic”, that is, using images to convey the message more effectively. Choose an eye-catching image to convey a feeling or concept. Alternatively, since the flyer is a focal point, incorporate illustrations in the form of comics, cartoons, or creative brand representations to convey an accessible image. Infographics is another graphic design trend that informs the viewer about the current ranking and outlook of the business.

MidAmerican Printing Systems

The final steps on how to create an impactful trade show flyer is choosing the right one. “Feeling of the Flyer” and “Hammer in the title.” The steps are to select the paper material that alludes to the financial and general status of the brand according to the type of paper used; and create engaging, short, punchy content that grabs readers’ attention to print on flyers.

The article talks about other easy-to-apply and valuable tips for creating an attractive and effective flyer. The post can be read in full, and strategies can be applied to upcoming trade shows, by visiting the company’s official website at

“Flyer marketing is still one of the most adaptable and cost effective promotional methods used in modern trade shows. Essentially, this one-page print item can be spread anywhere to advertise your business. It could be promoting a sale, an upcoming event or even the grand opening of your new store! The possibilities are limitless. What’s important is to make it eye-catching by using the right strategies to get people to notice it and pay it due attention,” said the company representative explaining why flyers are an important part of a company’s showcase at a trade show and what are the benefits of attracting attention at a trade show.

He adds, “Leaflets are inexpensive, can be easily produced, give a physical presence to your business, are effective in sharing useful information using a single sheet of paper in a busy atmosphere, and can become the ideal canvas for presenting the public image. of your company.”

About MidAmerican Printing Systems, Inc.

MidAmerican Printing Systems has been serving the community since 1985. It is considered one of the most successful commercial printing services based in Chicago, IL. Today, the company is considered a one-stop solution for all print, mail and fulfillment projects. The company is proud to serve some of the largest and most successful businesses in the city, including as a licensed printer for Underwriters Laboratories.

For a complete list of finishing services, please visit the list of services offered at

Interested customers can request a quote by calling (312) 663-4720 or can fill out a form at



MidAmerican Printing Systems

3838 N River Road, Schiller Park, IL 60176


[email protected]

MidAmerican Printing Systems


Build ID: 326168

About Octavia A. Dorr

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