Glasgow, a Scottish site with a capacity of 21,000 seats, The Hydro today unveiled its new naming rights partner, OVO Energy, one of the UK’s largest energy providers. OVO Group acquired the energy services business of SSE, the former building naming partner, in January 2020.
The place has just reopened its doors in September after an 18-month absence. OVO Hydro plans to welcome more than 1.2 million visitors next year with “a record-breaking show program”. By its own admission, the team has scheduled 40% more events for 2022 than in an average year.
Confirmed gigs include Shawn Mendes, Billie Eilish, The Weeknd, as well as British talents such as Dua Lipa and Anne-Marie. The first event under the new name will be JLS, October 20-21.
OVO Energy is “committed to supporting the site by further reducing the environmental impact of its world-class entertainment program,” the partnership announcement said.
It comes just after the team at the Scottish Event Campus (SEC), of which The OVO Hydro is a part, announced a new, more sustainable food strategy, committed to using 80% of products sourced from Scotland.
The building aims to achieve the ‘Greener Arena Certification’, issued by A Greener Festival, which puts festivals and buildings to the test through a rigorous and independent certification process evaluating reduction and transition strategies. carbon, from the restoration to the materials used and circularity. Funds from the new naming rights agreement will help.
OVO’s Head of Sponsorship and Partnerships, Colin Banks, commented, “At OVO, we want to develop purposeful partnerships that reflect our commitment to making zero carbon living a reality – not just at home, but also in the world. things we love to do, like going to our favorite band or comedian.
“That’s why we share OVO Hydro’s ambition to help live entertainment become more sustainable. It will take time, but together we want to make low impact live events a full title and the ‘Greener Arena Certification’ is an incredibly positive step on this journey.
“We will also support the site by identifying practical ways in which we can help further reduce its environmental impact, without adversely affecting the experience of OVO Hydro’s first-class visitors. We look forward to posting more details on some of the initiatives already underway in the very near future. “
Debbie McWilliams, director of live shows at the SEC, added. “We are delighted to welcome OVO Energy as title partner of OVO Hydro at an extremely exciting time for the venue. We had to wait a long time for the live shows to return, but we are now back and looking forward to the biggest program of events ever in 2022. “
Billy McFadyen, SEC Director of Finance and Development, said, “OVO Energy is the ideal partner for the SEC to help us achieve our sustainability goals and objectives. We are working hard to expand our existing sustainability program at multiple levels and I look forward to working with A Greener Festival towards achieving “Greener Arena Certification” for OVO Hydro.
“We are grateful to OVO for supporting this incredibly important consultation and certification process and we look forward to working together to further strengthen our sustainability credentials, build on the work we have already done and do in so that Scotland’s flagship entertainment venue has as low an impact as possible. possible.”