After an extended period of stasis in the music industry due to the pandemic, bands finally began touring for the first time in a year and a half, and concert halls across the city have resumed hosting concerts. . And to add to the upbeat vibe, Brooklyn Made opens this week, becoming the first entirely new music venue to open in New York in a long time.
Brooklyn Made is a 500-seat venue located at 428 Troutman Street in Bushwick, with unique lighting designed by Jeremy Roth (Wilco, Nathaniel Rateliff, Mazzy Star). It was started by two industry insiders from opposite sides of the spectrum: Anthony Makes, the former president of Live Nation’s New York office who also previously worked at Bowery Presents / AEG, and Kelly Winrich, a member of long-time member of the Delta Spirit group.
âIt’s a lifelong dream and hopefully my last stop on what I’ll do for the rest of my career and my life,â Makes told Gothamist earlier this summer when the venue was first announced.
“I’m a longtime New Yorker so it’s in my blood here, and I would have no other way but to open my first place that I own here, especially coming out of a pandemic like this – here and trying to bring a little life to the city and be part of it, âhe added.
While the club is finally set to open tonight – Wilco’s Jeff Tweedy is giving two sold-out shows tonight and Friday – Gothamist visited this week to take a look at the newly completed space, including some of his finest artist equipment.
Makes initially launched Brooklyn Made in the summer of 2020 as a concert promotion company from his home in Park Slope, working with venues like CMAC Events and United Palace. The space for the venue was acquired last November, and Makes and Winrich have spent much of the last year building it and ensuring that it is above all an artist-friendly experience. .
There are tons of amenities for touring groups, including four separate green rooms, an apartment filled with records and a vintage jukebox, several private outdoor lounging areas (including rooftop access) and for to top it off, a private swimming pool.
“[Winrich and I] were on the same wavelength as wanting to provide an artist experience unlike any other, “Makes said.” When they do come, there will be no arguments over the restoration budget. “
The venue also has two connected food and beverage establishments: when you enter the space you’ll first see Connie’s, which has a horseshoe-shaped bar with a pool table and an outdoor courtyard. (it will be open until 4 am every day, whether a band is playing or not). The Standing Room will also open at 7 a.m. as a cafe / cafÃ© with pastries and breakfast, then transform into a cocktail / wine / tapas bar with full kitchen in the afternoon until late in the evening. .
Besides Tweedy, the lineup for the next few months (check out the schedule below) is largely a mix of beloved mainstream artists (Guided By Voices, The Mountain Goats, Luna, Steve Earle, Greg Dulli, Okkervil River) and hot independent groups (Whitney, Spirit Of The Beehive, Real Estate, Dehd, Drugdealer). The venue will also regularly host DJ sets every weekend.
Marks pointed out that while there is a competitive spirit among venues in the city, Brooklyn Made does not seek to haggle over artists like AEG or Live Nation.
âLet’s be clear, this is definitely a competition, but that being said, we are not competing with a $ 17 billion global conglomerate,â he said. âThey do great tours – hip-hop tours and massive classic rock tours. We’re focused on creating a great experience for bands that want to play in our venues, but right now we’re not putting tours for Drake anytime soon. “
But between his background in the concert industry, Winrich’s experience as a touring musician, the additional income the two dining establishments bring and the fact that they own the building, Marks is very optimistic that Brooklyn Made will be a musical institution in the borough for the long term.
“I have seen and done everything to make me grow old here,” he said with a laugh. âConsidering that I’ve been doing this for the past 30 years, I know finances and I know what we can afford and what we can do. I know we can take it to the next level with these artists. and I think they’re going to be pretty blown away by that. So I don’t expect us to fail with this place. I don’t see failure as an option. “