DesignLSM, the award-winning hotel design agency, is working with Searcys to redesign and evolve its iconic Champagne Bar at St Pancras International, reimagining this iconic hotel destination, highlighting the brand’s heritage in champagne and fine dining , with a touch of indulgence.
Executing an attractive and glamorous appearance that suits the stunning listed architectural surroundings, the concept draws inspiration from the prestigious heritage of the Searcys brand, complemented with a modern twist.
A long-standing British restaurant institution with high-quality craftsmanship and excellence in hospitality at its heart, Searcys is distinguished by its collection of restaurants, bars, cafes and self-contained event spaces located in prestigious locations around across the UK, including The Gherkin, 116 Pall Mall and The Pump Room in Bath.
Allan Heard, Chief Operating Officer of Searcys, comments: “To celebrate Searcys’ 175th anniversary this year, we feel it is more than fitting to revamp the iconic champagne bar and gateway to London and the UK at St Pancras International. With Victorian elegance at heart, we are looking for a more flexible and varied seating configuration – from cozy nooks for two to spaces for large parties and celebrations. At the bar, we put more emphasis on our signature drink, champagne, to showcase our extensive selection of bottles and magnums, and our “Press for Champagne” buzzers are here to stay. We’re also putting more emphasis on food, with a brand new seafood bar in the center of the redesigned bar, perfect for having a drink with friends and family and as a bubbly pit stop for Londoners and beyond. .
Spotlighting the Searcys brand while playing on the historical adventures, romance and excitement associated with rail travel, the carefully curated redesign heralds a new era for St Pancras Champagne Bar. With an opulent environment, the new design will see an integration of modern design and technology to elevate the guest experience, as well as harmonizing with the newly refurbished Brasserie.
The renovation is expected to be completed in early September 2022.
The art-deco brasserie St Pancras by Searcys will remain open all summer, serving breakfast, lunch and dinner, as well as its Travel Afternoon Tea, served in a suitcase.