Technical Event Review: 8 Tools to Engage Virtual Attendees, Improve Breakout Sessions, and More


BizBash’s latest column features a monthly recording of everything related to event technology, from new virtual platforms and tools focused on social distancing to software that will make your job easier. Do you have any advice? Get in touch!

Event technology we’re excited about this month
Find out what interests virtual participants in real time
Event management software company Swoogo launched a new participant analytics feature on the platform called Swoogo Analytics. The tool allows event planners to track the activity of event attendees to better understand, segment and market their audience, as well as create additional value for sponsors and other stakeholders. Leveraging data provided by Google Analytics, new functionality for virtual and hybrid events provides planners with exact activity matching registration data for all attendees, so you can see who is engaging with what content and which pages. in real time.

To easily track COVID-19 tests and vaccination status
Los Angeles-based medical diagnostic testing service Total test solutions (TTS) debuted CONNECT, an end-to-end HIPAA-compliant software solution specifically designed for businesses, hotel groups, and venues to easily track test results and employee and guest immunization records. The system is designed to help streamline the pre-entry screening process, perform on-site testing and / or confirm that clients have valid negative tests or vaccination cards. TTS has previously partnered with sports teams and companies such as the Los Angeles Football Club and the San Jose Sharks, which use LINK for COVID-19 testing and fan vaccination checks, as well as groups Nobu and Four Seasons hoteliers to provide guests with access to self-collection COVID-19 test kits and other solutions. LINK will soon be introducing identity checks as well.

To keep attendees engaged long after an event has ended
Event management platform Event combo launched what the team bills as a ‘LinkedIn for Events’ type post-event platform. Community by Evencombo aims to reinvent post-event communications and attendee engagement by easily giving clients ways to follow their audience after an event ends. “Currently, organizations are using WhatsApp, email, social media and other fragmented tools to maintain participant engagement; However, as the event management landscape continues to evolve, these outdated methods mean that over 95% of attendees log out after the event is over, ”explained Saroosh Gull, CEO of Eventcombo. “Community by Eventcombo offers event planners a platform that helps them stay in touch with all stakeholders after the event, within the integrated ecosystem of Eventcombo event tools that include reporting and analytics integrated, integrated options for creating and managing events, as well as typical participant management. “

To improve your sessions in virtual and hybrid small groups
Convene—A national provider of premium virtual and hybrid events with a network of meeting venues — enhances its virtual and hybrid meeting tool, Convene Studio, by integrating voice and video functionality of the Amazon Chime SDK in the product. Convene breakout sessions will now be hosted on a custom drive, allowing users to stay on the platform for breakout sessions rather than having to download new software; it also offers greater security with a fully SOC-2 compliant infrastructure, improved speaker resolution and more.

Modernize the guestbook of traditional events
Do you want an avant-garde vision of the guestbook at your next event? PartyFone, an audio guestbook that debuted in 2016, recently upgraded its offerings with three new styles of phone as well as a new virtual option for hybrid events. Suitable for weddings, testimonials or celebrating a guest of honor at a corporate event, FêteFone allows attendees in person to pick up the phone handset, hear a personalized greeting and then to record their message. Recordings are assembled and delivered via digital download and optional vinyl record. For virtual or hybrid events, the company is now offering a virtual FêteFone experience, where guests can call a private local phone number to leave their messages.

To set up a virtual event quickly
Cloud-based hybrid engagement platform ON24 launched ON24 Go Live, a new self-service solution that enables customers to quickly and easily create branded interactive virtual gatherings using pre-designed templates, an easy-to-use interface, marketing automation tools and more . “ON24 Go Live extends the kind of experiences customers can create with a new video-centric virtual event solution to set up events quickly and provide a destination for audiences to interact with, while capturing actionable insights that integrate seamlessly into sales and marketing processes, ”said Sharat Sharan, CEO of ON24. ON24 also recently announced new innovations to its platform, including an update to its webcasting capabilities and more ways for customers to track lead engagement data.

To find and book event rentals in one click
The American Rental Association (ARA) has launched a mobile version of its online rental store locator. The RentalHQ app offers easy-to-use search functions with fields for equipment type and location; Searches provide a list of local ARA member rental partners who transport the rental item, such as chairs, linens, tents, dishes, etc. “Event professionals are busy people who don’t have the time to search for rental items when customers are now relying on them. Our goal with the RentalHQ app is to deliver technology that makes the rental experience as simple, fast and reliable as possible, ”said Debby Schaller, vice president of marketing for ARA. “By using the app, event professionals will quickly be connected to nearby rental partners with whom they can work for a clean and safe rental experience. “

To simplify bookings for group trips
Looking to get the best deals on group travel? Vindow is a cloud-based SaaS platform that offers centralized management of the complete lifecycle of the procurement process, from RFQ generation to contract management, powered by market analysis based on the ‘IA. Vindow’s platform uses machine learning to analyze pricing models, forecast hotel rate trends, and track occupancy rates to predict the best and most affordable travel windows. The hotels database can also be filtered based on a group’s needs like security, LGBT areas, etc. The platform is already in use by major airlines, hotel management companies and procurement agencies, and it will officially debut to the public at IMEX America next week.

The latest news on promotions, fundings and mergers
Global virtual events platform Hubilo announced a $ 125 million Series B financing from Alkeon Capital, Lightspeed Venture Partners and Balderton Capital. That brings the funding for the fast growing event company to $ 153 million in less than 18 months. The investment will allow Hubilo to develop new business functions and platform advancements, as well as set up new sales offices in key regions.

Event experience company Bizzabo acquired the Israeli virtual events platform TeeVid. With this new partnership, Bizzabo will now offer a complete video production suite, which will allow planners to create content and videos for attendees and partners that blend into a seamless TV experience. This is the third acquisition of Bizzabo in five months, following the previously announced partnerships with Whalebone and x.ai.

European technology start-up Truly, which offers an all-in-one platform for virtual and hybrid events and digital collaboration, received € 1.9 million in seed funding from VC caparison and Business Angels. The investment will be used to accelerate growth with the expansion of the sales and marketing teams, and adding technical innovations to the platform.

Global event production company J&S Audio Visual (JSAV) has been renamed INSPIRE with the goal of showcasing its more integrated full-service production offerings, as well as creative, digital and on-site services for in-person, hybrid and virtual events. INSPIRE has over 35 years of experience and creates over 2,500 events per year.

Online Social Events Marketplace Business Even do raised $ 4.7 million in a Series A funding round. It comes after a year in which the company expanded to 30 new markets in Europe, North America and Asia, and recorded steady growth of 50% month-on-month since January. Evendo offers an inventory of 500,000 products, activities and event services that can be booked worldwide.

About Octavia A. Dorr

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