Technology and design veteran Ekta Jafri to lead design and experience strategy at Compass IDC



NNA |
Updated:
04 August 2022 17:55 STI

New Delhi [India]August 4 (ANI/NewsSee): Compass Inc. (NYSE: COMP), a leading U.S.-based technology-based residential real estate brokerage and one of the youngest companies to feature in the prestigious Fortune 500 list, has announced the appointment of tech veteran Ekta Jafri as Head of Design at Compass IDC.
As Design Manager at Compass IDC, Ekta will be responsible for providing a consistent user experience on the Compass platform and will oversee the operation of the Compass IDC design team. It is ready to fulfill this mandate by using resourceful, creative and intelligent designs for an enhanced agent experience. In addition to communicating the company’s creative vision to design teams and other stakeholders, Ekta will also oversee the entire design process and all major technical decisions associated with Compass’ technology stack.
Vikram Kumar, Senior Director of Business Operations, Compass IDC, said, “Ekta’s experience as a digital product architect in industries ranging from dating to healthcare to financial services will not only allow us improve the overall technology stack, but will also allow us to serve our agents in a more efficient and streamlined manner. Ekta’s new role will be to balance commercial prerogatives while addressing the needs and pain points of real users and stakeholders, which in turn will allow us to strengthen our presence. His experience and shared vision would bring deep insights into content and UX strategy and how they work together for a product.”

Ekta Jafri, Head of Design at IDC, said, “Real estate has largely been one of the underserved sectors in terms of technology adoption and I’m thrilled to be part of such a dynamic team. and entrepreneurial spirit that is leading a wave of technological revolution across a traditional industry such as real estate. I look forward to helping create an engaging experience with lots of ideas and opinions to take that growth to the next level.”
With over two decades of experience in renowned organizations such as IBM, ACL Wireless, Monster India, NDTV Worldwide and Internet Times and others, Ekta is widely regarded as a storyteller who strives to translate the vision of an organization into a usable and monetizable product by leveraging multiple UX Strategies. She is an alumnus of Delhi University. As a technology evangelist, Ekta firmly believes that “the future will reach us on the trail of the data we provide to it”.
This story is provided by NewsSee. ANI shall in no way be responsible for the content of this article. (ANI/NewsView)

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