Tire shops go from desktop to mobile

People working in the auto parts and service industry often need to be able to get information on the go. They may be looking at a customer’s car in the parking lot one minute and checking the shelves in the storeroom the next.

In each case, they need to have digital tools and information at their fingertips. For this and other reasons, the desktops and sales counters long seen in tire stores are giving way to smartphones, tablets, and employees who are free to roam around.

For example, to meet the changing preferences of its dealers, tire maker Continental announced in June that it was rolling out a mobile app to complement its browser-based online dealer portal called ContiOnlineContact (COC). The new app allows dealers to view product information, tire availability, orders and status updates.

“In recent years, we have also seen a significant increase in mobile device usage among Continental tire dealers,” said Claudio Toldi, Head of Replacement Tires EMEA eBusiness at Continental. Press release. “With our new COC Mobile app, they can now manage their business from the palm of their hands.”

Now available in Sweden and Turkey, and soon to be launched in the rest of Europe, Middle East and Africa (EMEA), the app is intended to provide dealers with another convenient channel that will meet their needs. commercial, Continental said.

While the online portal has been in use for 25 years, the new app is aimed at those who prefer mobile devices to desktop computers.

Break down the barriers

Similarly, TireConnect’s range of offerings for tire retailers includes in-store tire sales solutions that can be used on a smartphone, tablet, kiosk or computer.

The company indicates on its website that these allow employees to save time when providing tire quotes and create tire quotes anywhere, on any device. They also make the tire shopping experience less intimidating and promote transparency and trust with customers, TireConnect said.

Like the rest of the retail landscape, the tire store is changing, with consumers asking more questions, doing more research ahead of time and making more informed buying decisions, TireConnect said.

“How can tire retailers keep up with this change and, better yet, use it to their advantage?” the company said. “Thriving tire retailers of all sizes are breaking down barriers, like the sales counter, and providing customers with a more collaborative, visual and engaging in-store experience.”

Improved speed, accuracy

Another challenge tire dealers face is quickly and accurately evaluating a customer’s existing tires and then finding the right replacements.

For this, Anyline offers a tire scanning solution that tire shop employees can use to determine a tire’s size, specifications, age and whether it is subject to a recall. This technology speeds up the process and improves accuracy, Lukas Kinigadner, CEO and co-founder of Anyline, told PYMNTS in an interview in May.

Read more: Product knowledge gives consumers the confidence to buy online

The product is offered to businesses as software as a service (SaaS) on an annual subscription basis, and it can be integrated into employees’ camera-equipped devices.

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